Taylor Swift Teams Up With Keds for Limited Edition ‘Red’ Album Tie-In Sneakers
Love Taylor Swift so much you want to wear her on your feet? Now you can with her new Keds special edition sneakers!
Musician, voice actress, fashionista, fragrance goddess… Is there anything Taylor Swift doesn’t do? Apparently not, because she’s just added a new bullet point to her resume: Shoe maven!
According to WWD, Taylor is kicking off a three-year partnership with sneaker giants Keds on October 22 in conjunction with the release of her new album, Red. The limited edition tie-in shoes, bright red lace-up Keds called RED Champions, will only be available online at Keds.com, TaylorSwift.com, Nordstrom.com, and Journeys.com.
Said Taylor, “I’ve been a fan of Keds for years, because they have two of my favorite elements of great style—they’re classic and effortless. I remember wearing Keds as a little kid, while riding my bike around the farm. When I got older, I started wearing them again. There’s something cool about shoes that you can grow up with.”
Keds President Rick Blackshaw elaborated, “Taylor has become an inspiration to millions and a shining example of what can happen when you set your mind to something. Keds resonates with bold, unique girls who are brave enough to be themselves. This understanding is the most important thing we share with our fans, and we’re committed to helping girls everywhere look great but feel even better.”
Be sure to catch Red when it drops on October 22!
Lucia Peters is BettyConfiddential’s associate editor.