The New York Giants and Vineyard Vines are ‘Tackling Breast Cancer’
Listen closely all of you Green Bay Packers, Jets, Eagles and whoever-else-fans: you may not be into the New York Giants now, but we’ve got some info that may have you switching teams!
-Shante D. Booker
Last October the New York Giants teamed up with Vineyard Vines on its “Tackling Breast Cancer” campaign and developed “The Giants Pink Seat presented by Vineyard Vines” in-stadium promotion. Together they installed one pink seat in the vineyard vines signature pink color at each October home game in MetLife Stadium.
After each game, the seat was removed and autographed by the entire 2011 NY Giants team (Eli Manning and Victor Cruz included Bettys!). Taking their devotion to finding a cure for breast cancer even further, Vineyard Vines is auctioning off one of three of their limited edition chairs to charitybuzz.com to help raise funds for its long time partner, the Breast Cancer Alliance. The auction kicks off Monday, October 1st!
Be sure to check out charitybuzz.com for more info!
Shante Booker is a regular contributor to BettyConfidential.