Victoria’s Secret Unleashes Your Inner Bombshell!
Get ready for their newest, sexiest fragrance yet.
September 9th is when Victoria’s Secret Beauty’s Bombshell will be released; the fragrance world and you will never be the same. The two-time Fifi winner has created such an unusual and enticing scent that they had to create a new scent category: Aromatic Fruity Floral!
In New York City yesterday morning, amid the plush décor of the St. Regis Hotel, beauty editors and bloggers alike sat and listened to Victoria’s Secret Beauty supermodels Alessandra Ambrosio, Miranda Kerr and Candice Swanepoel introduce the newest fragrance member of Victoria’s Secret. “Being a bombshell is more than looks,” said Miranda. Alessandra added, “It’s an attitude, and it comes from inside. It’s a sexy walk. A bombshell has inner strength and glamour.”
CEO Sharon Turney told the audience that Victoria’s Secret is “a brand for women, run by women who believe in women.” She went on to say that being a bombshell isn’t about looks, it’s how a person feels about herself; having inner confidence, turning it outward and being the best you can be.
Karine Schnapp, Vice President of Creative, stated that the fragrance was inspired by classic bombshells like Brigitte Bardot … as well as Victoria’s Secret’s own bombshells, Candice, Miranda and Alessandra.
Fittingly, the bottle is pink and shaped like a gemstone. I tried it after the conference. One spritz and your spirits are instantaneously uplifted. It starts out as a clean, vaguely floral scent and as the day wears on, it settles into a light sexy combination of spicy floral and fruit. It actually gives off a “come hither” vibe. I’ve never come across a fragrance like this and it’s incredible. I made the mistake of lending it to my roommate. She not only sprayed herself, but her bed linens. At the end of the day, she turned to me and said, “Oh my god. I cannot get enough of this scent. Everywhere I went, I couldn’t stop sniffing myself. This is the most amazing fragrance I’ve ever tried.”
My newest problem is that I now have to wrestle with her to get it back. Be patient, it’s only a matter of weeks before September 9th rolls around.
PJ Gach is the Senior Editor: Style + Beauty at BettyConfidential.