Video: Rashida Jones is the Newest Dove Spokesperson

Dove® Celebrity Stylist Mark Townsend gives Betty readers exclusive hair tips!

Video: Rashida Jones is the Newest Dove Spokesperson

Dove® Celebrity Stylist Mark Townsend gives Betty readers exclusive hair tips!

-PJ Gach

 rashida jones

Who hasn’t battled frizz or dry, damaged hair? Um, like everyone. Seriously, one in three women deal with dry, damaged, misbehaving hair on a daily basis. Even celebs like Rashida Jones have hair issues. “When I’m on the set or just on the go, like most women, I have dealt with the frustration of dry, rough and frizzy hair that seems impossible to manage,” said Rashida.

Dove’s partnered with Rashida for their newest campaign, “Make Friends with Your Hair.” The campaign features Dove’s newest hair care line: Dove® Nourishing Oil Care collection. It battles dry, damaged, frizzy hair and makes it smooth, manageable and soft. Dove’s looking for real women to get involved! Rashida said, “But by sharing our experiences, women can learn from one another and find simple ways to take control of their tricky hair issues.”

You can create a 90-second video sharing how you’ve battled the frizz monster or have attacked your dry, damaged hair. The video can be funny, informative and hey, if you sing, create a song! Three finalists will win a VIP trip to New York City and get a hair transformation from celebrity hair stylist Mark Townsend.

Read Betty On the Scene: London Fashion Week!

The three finalists’ videos will be showcased in Dove’s Facebook page and on their website. America will watch and vote for the fave. The winner will star in a Dove hair TV ad.

Want to get involved?

You have until October 20, 2011 to send your video entry to their site.

Dove® Celebrity Stylist Mark Townsend styled Rashida’s hair for the commercials. During the shooting of the video, we had the chance to ask Mark a few questions about hair car and how to quickly change up your look. Check out the video for his answers.

 Want more hair care tips, info and a few laughs?

 • Visit Dove on Facebook. You can watch how to videos with Dove Celebrity stylist Mark Townsend, ask questions and share into with other Dove fans.

Twitter (@Dove): Dove® followers can interact with Dove® Hair Care and join a #DoveHairCare “Twitter Party,” where they can discuss their hair struggles and win Dove® Hair Care™ products and other prizes.

DoveHair.com/Friends: Rashida Jones stars in funny videos and ads that depict women’s battle with bad hair days. Here’s a sneak peek on an upcoming ad, Poor Rashida!

PJ Gach is Senior Editor: Style + Beauty at BettyConfidential.


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