Wen by Chaz Dean: Can a Non-Shampoo Shampoo Really Clean Your Hair?
One Betty takes this trendy product for a road test.
-Kathryn H. Cusimano
You must have heard about Wen by Chaz Dean by now – between Chaz Dean’s QVC presence and his appearances on Bravo’s Flipping Out, you may be wondering what his signature product is all about. We finally got a chance to give it a test run and here’s what we found.
Wen is a unique product. Dean calls the keystone of the line a cleansing conditioner: you massage the creamy, cleanser into your scalp to clean – don’t be alarmed, but the detergent-free product won’t lather like your average shampoo. After you’ve shampooed for two to three minutes, comb the product through to the ends and let it sit for three to five minutes. The directions on the bottle are extremely specific and can be a little intimidating. You’re instructed to use 10 pumps of the product on the crown of your head, 8 to 10 pumps on the back and an addition 10 to 20 pumps through the rest of your hair, depending on the length.
As for my hair, it’s actually pretty easy to work with – I have long, thick, fairly straight hair. It falls a few inches past my shoulders. The first time I used Wen’s cleansing conditioner, I used 35 pumps of the product throughout my hair, and I couldn’t have been happier with the results. I washed my hair in the evening and let it air dry. The next day, it looked better than ever – even my boyfriend noticed the difference! My hair was as soft and shiny as it’s ever been, and it stayed that way until the next day. I was hooked!
After about four days of using 35 pumps of the product per shower, I noticed that my hair started to feel a little greasy at the crown after less than 24 hours. I don’t do much to my hair, so I can usually let it go 36-48 hours between washes without any trouble. I decided to pull back on the product use and see what would happen. I used 25-30 pumps for the next few days, but the problem didn’t seem to improve. Naturally, I turned to the Internet for answers.
I checked out some product reviews on QVC.com and MakeupAlley, and the responses seemed to be a mixed bag. Many women felt the way I did after my first few uses, but some felt as though they were using too much product. So the next time I washed my hair, I decided to start with a little and work my way up. I began with six pumps, working the product through the front and sides of my scalp. I added a four more on the crown, then five more for the back of my head. After massaging into my scalp and combing it through my hair, I added another two pumps near the ends of my hair. As it turns out, 17 pumps were enough for me for an average, styling product-free day. I’ve kept up my slow-build routine for over a week now, and it’s made a huge difference. I switch it up a bit depending on what kind of hair day I’m having, but I generally start with less and work my way up to more. So far, so good – and with the refreshing Sweet Almond Mint scent, my hair’s never smelled better! The only downside is the cost – $44.82 for a 32 oz. bottle – but I think I’ll tough it out for hair like this!
Kathryn H. Cusimano is an assistant editor at BettyConfidential.