Would You Go Out With Ashton Kutcher Based On His New ‘Dating Video?’ UPDATED
A video for an online dating site surfaced yesterday featuring Ashton Kutcher. Would you date him based on it?
Oh, Ashton. What on earth are you up to now?
Yesterday, a video surfaced featuring the Punk’d prankster and ex-Mr. Demi Moore in which he appears to be shilling for some kind of online dating service called WorldWideLovers.com. I guess this is what he does when he’s not turning into Steve Jobs or getting ready to be shot into space?
Naturally, because it’s an Ashton Kutcher video, it involves him playing a variety of over-the-top characters; in this case, he takes on the roles of the many bachelors one might meet on WorldWideLovers.com. The potential dates include “Raj,” a 39-year-old Bollywood producer; “Swordfish,” a bandanna-wearing Southern dude; “Darl,” who may or may not be Karl Lagerfeld, and “Nigel,” who is essentially Russell Brand. Oh, and of course there’s also Ashton himself, playing… himself. Here, take a look:
Would you date Ashton Kutcher based on this video? I probably wouldn’t, but that’s possibly because I’m not entirely sure that I don’t find this video sort of offensive. Yes, I do realize that I just used a billion double negatives—but seriously: Am I the only one? Please tell me I’m not the only one.
I’m also a little unclear as to whether WorldWideLovers.com actually exists; clicking the link sends you to a Facebook app, and since generally I dislike most Facebook apps, I declined to allow it to access my profile. Subsequently, I don’t really know what happens if you actually do allow it to do so. It does, however, appear to be run by PopChips, so I wouldn’t be surprised if it turned out to be some sort of wacky viral ad campaign for that particular brand of snack food. Why would this sort of ad sell chips? No idea. I wonder what Don Draper would have to say about an ad campaign this nonsensical?
What do you think, Bettys? Is WorldWideLovers.com an actual thing, or is it just another creation of the advertising industry? Also, is Ashton Kutcher dating Mila Kunis? Tell us your thoughts in the comments!
UPDATE: Yes, this is a PopChips ad, though again, I’m unclear as to how anyone thought it would successfully sell chips; more importantly, however, it has just been pulled.
Or more accurately, the individual video featuring “Raj” the Bollywood producer has been pulled; the compilation, as you can see, is still up. Perhaps unsurprisingly, the ad got slammed left and right after its debut for its use of “brown face.” Tech enterpreneur Anil Dash probably put it best in his response: “I can’t imagine I have to explain this to anyone in 2012, but if you find yourself putting brown makeup on a white person in 2012 so they can do a bad ‘funny’ accent in order to sell potato chips, you are on the wrong course. Make some different decisions,” he wrote.
What I really can’t figure out is how it is that anyone could think it’s okay to use racial and ethnic stereotyping as a joke. Maybe it’s just indicative of the time and the location in which I was brought up—e.g., within the past three decades and in an extremely liberal town—but I definitely thought we’d moved beyond this. And ages ago, at that. Interestingly, though, Anil also went on to note, “I think the people behind this PopChips ad are not racist. I think they just made a racist ad, because they’re so steeped in our culture’s racism that they didn’t even realize they were doing it.” And this is perhaps the most disturbing thing of all: Though these days it’s de rigeur to display your tolerance for all to see, it appears that the actual lack of tolerance so deeply ingrained in our culture that we don’t even know that it’s there. Which is, to put it bluntly, extremely screwed up.
PopChips CEO Keith Belling posted an apology on the company’s website, but that’s just a band-aid fix for a bigger problem. Can we please stop this wacky “fill-in-the-color face” trend that Hollywood seems to have latched onto recently? Think before you act. Seriously.
Lucia Peters is BettyConfidential’s associate editor.