Would You Shop For a Boyfriend Like You Shop For Groceries?

On AdoptAGuy.com, a new online dating site, women are the "shoppers” and men are the "products” in the aisles of love. Does this have anyone else feeling a little queasy?
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Would You Shop For a Boyfriend Like You Shop For Groceries?

On AdoptAGuy.com, a new online dating site, women are the “shoppers” and men are the “products” in the aisles of love. Does this have anyone else feeling a little queasy?

-Faye Brennan

Shop for a boyfriend

In an ideal world, there would be a store where you could walk in, peruse the shelves of beautiful, eligible bachelors, pick out the one who fits all of your romantic requirements, and go on your merry way with your newfound love who happens to love you, too. It sounds so blissfully easy, right?

Well, this scenario is a reality on AdoptAGuy.com, the new dating website where women “shop” for men online. It’s based on the highly successful French site, AdopteUnMec.com, created by Florent Steiner and Manuel Conejo in September 2007.

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Recognizing the site’s potential, CEO and co-founder Sebastien Sikorski has now introduced this “Supermarket of Love” to the U.S. Launched in November of this year, AdoptAGuy is free and open to both men and women over the age of 18 from “all walks of life.”

Here’s how the site works: When a woman signs on to AdoptAGuy, she is presented with 30 men in her geographic region. She can browse their profiles or search for specific matches, like men who are “Rich and Dying,” “Celebrity Look-Alikes,” or happen to be a “Man in Uniform.” (Yes, these are real search categories.)

Once a girl finds a guy she likes, she places him in her “cart,” and then, and only then, can the two begin communicating. If the guy isn’t interested, he can remove himself from her cart. Or, if he wants to pique a girl’s interest who has yet to notice him, he can send her a “charm,” but he’s only given ten per day (so he must use them wisely!).

The site is certainly unique in that it gives us women all of the power. As AdoptAGuy user Kray says, “It’s so much easier to weed out the creeps from the good guys, whereas on other sites, ANY one could message you and make you feel uncomfortable. Its nice to have a little power over who gets to talk to you and who doesn’t.”

Men are left almost helpless on AdoptAGuy – all they can do is focus their attention on putting their best foot forward, making their profiles attractive to us, and sending us a charm or two. That sounds nice…


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