Woman to Women
Baring it All in Bad Taste
CW’s Gossip Girl Ads Crossing the Line?
-Mary Beth Sammons
So, it seems the CW’s “OMFG” Gossip Girl ad campaign last spring wasn’t enough to shock irate parents into grounding their teens from watching the show (which would have resulted in record ratings as teens globally launched their own Facebook campaign in defiance of the rents, making the show a blockbuster hit).
Nope. Now, to entice teeny viewers for their fall season, Gossip Girls is debuting a steamy scene campaign that borders on pornography. The marketing smarty-pants at the CW network are billing as “Every parent’s nightmare;” “Mind-blowingly inappropriate,” and “A Nasty Piece of Work.”
But the reality is, as raunchy as it is to strut teens having sex in an ad campaign, I’ve got news for parents: it’s barely (pardon the pun) going to matter. Sure, a bunch of parents will write in demanding public service announcements for condoms or rally at their churches to launch abstinence campaigns. But all this hype, it’s something that makes teens go “yawn,” and smirk about something that is inherently part of the reality of their pop culture. To them, sex on TV is barely worth their attention. And having their parents freak out about Gossip Girls just makes them roll their eyes and text their boyfriends.
I agree with BettyConfidential.com editor-at-large Julie who says: “I think the campaign is hilarious! And really nothing new telling teenagers what their parents don’t want them doing so they do it. The same technique works really well with my 4-year-old. ‘Don’t you dare go clean up all of your toys before I can get up there and help you.’ Ensures a clean playroom.”