Bonding over Facials
Ah, the spa – another pricey thing to do with your tween
-Mary Beth Sammons
You’ve probably been reading about over-the-top birthday extravaganzas and spare-no-expense shopping treks to the mall for today’s kids. But now, spas have caught on to the booming teen and tween market, hooking them in with pricey pampering – everything from massages to body scrubs to kid-friendly services such as chocolate pedicures (complete with a candy bar to eat).
Okay, I’ll be the first to say “smart marketing move” on behalf of the spas that are going all out to hook this generation of kids, who covet sparkly cell phones and French nail tips, because this is a crowd that has the potential for decades of repeat business. And savvier still is the spas’ PR twist that claims the demand has been driven by moms who view it as a great way to bond with their daughters. Sort of true. I will admit that “let’s get our nails done” is a tactic I’ve deployed with my two daughters, especially knowing the teens are a time in their lives when chatting it up with mommy dearest is about the last thing they want to do. But, this backfired into a pampering fiscal nightmare. Now, I have to multiply the price of each mani-pedi times three.