Breast Friends Forever
Brand new bra-aids promise a boost for your bosom
In Hollywood, everyone’s dying to get on the A-List. Except, that is, when it comes to their breasts. Just ask Keira Knightley, who’s drawing fire for refusing to have her A-list chest bumped to the D-list.
I love Keira, but once in awhile I’m in the mood for a bosom boost. So what’s a girl to do when she wants a breast pick-me-up without the cut-me-up?
A new fashion line called Pure Style Girlfriends is designed to give women a dose of endowment empowerment.
So I decided to give the girls a try. It seemed simpler than booking a “medical vacation” to boob-job boomland Brazil.
I met up with the company’s CEO, Juliana Lutzi, to ask how she got into the breast business and – yes – give her goodies a test run.
“We girls have been stuffing our bras since Cleopatra,” Lutzi laughed, explaining that she wanted to take things to the next level.
Lutzi, who’s worked on Wall Street and sold her own tech start-up, was inspired to create Pure Style Girlfriends while looking in the mirror around her thirtieth birthday. She noticed her breasts were having their own separation anxiety.
“I had one girl in Manhattan and the other in Manhattan Beach,” she giggled.
Thus, the Gather-the-Girls adhesive strapless bra ($42) was born. Followed quickly by Smooth’em nipple concealers ($17), Pick-Me-Up breast lift tape ($17), Haute Stuff underarm liners ($17) and other tongue-in-cheek fashion aids. They’re all waterproof, sweatproof and arrive in glam packaging that might just get you giddy about your girls again.
I haven’t been blessed with enough breasts to worry about sagging, but I was riveted by their breast tape instructional video. I guarantee after watching it you’ll want to try it yourself – if only as a great new party trick!
My personal favorites are the Bump-a-Cup ($32) and Jump-a-Cup ($42) bra inserts – the former for days your girls need a little help, the latter for days they need a lot. (I’m definitely a Jump-a-Cup kind of girl!) I slipped a pair in my brassiere and found them far lighter and better-contoured than other inserts on the market.
I wore them to a celeb-filled party this week and got mega male-attention. But I couldn’t help wondering what those guys would think if (when?!) they found out my girls were frauds. Does it make a difference if the silicone is outside instead of inside?
Why, oh why, can’t someone make a perfect breast pill that I can swallow with my Diet Coke? I guess I should be asking why our society can’t take a pill that makes us all care more about brain size than bust size. Can you please get on that, Pfizer?
For now, I guess I’ll be a smart cookie and experiment with creative cleavage from time to time.
As Lutzi said, “I understand the desire to be beautiful…but there are ways to achieve beauty, sexuality and sensuality without putting ourselves at risk.”
Not that we’re not fine just the way we are. Itty bitty or spectacularly saggy – we’d look gorgeous with paper bags over our heads. Or a big wad of tissue stuffed in our bras.
Photos: CEO Juliana Lutzi, Gather the Girls, Jump a Cup