First Look: Beyonce in Lots of Bikinis for H&M

The new look book for H&M's "Beyonce as Mrs. Carter in H&M" summer campaign has dropped. Take a peek here!
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Beyonce H and M 3

H&M announced just about two months ago that none other than Beyonce would be fronting their summer campaign—and now the full look book has dropped. Take a peek here!

The collection features beachy pieces like flowing sundresses and what H&M’s Head of Design, Ann-Sofie Johansson, described as “the perfect bodycon dress”—but from what we can see from the “Beyonce as Mrs. Carter in H&M” campaign, the focus is definitely on swimwear. In the newly-released images, Bey vamps it up in a whole bunch of sexy two-pieces, some of which she had a hand in designing herself.

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The pieces will be available in H&M stores and online in early May. Tumor has it that an actual commercial featuring a new Beyonce track, “Standing On the Sun,” is due to be released soon, too; be sure to keep an eye on YouTube and your TV screens for it. Meanwhile, Bey just kicked off her “The Mrs. Carter Show” world tour last night in Belgrade.

Click through to see the full campaign!


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