First Look: Jason Wu for Target

The designer's limited edition line for Target is amazing.

First Look: Jason Wu for Target

The designer’s limited edition line for Target is amazing.

-PJ Gach

jason wu for target

The official photos of Jason Wu’s line for Target haven’t yet been released, but a few (thankfully) have trickled out from whatever locked box they’re been stored in and are on the ‘net.

A few months ago, we were privileged enough (and I don’t use that word lightly—this was a hot ticket) to go to the press preview of Jason Wu’s line for Target. He was there too, we were just a tad star stuck to go over and say “hi.”

Anyway, the line encompasses scarves, bags, dresses and a few separates. Milu the cat—the cute kitty with the red bow was his muse for the line. You’ll see her likeness accented on scarves and other items.

jason wu for target

Lucky mag reprinted a couple, so of course we had to snag them for you. The dress in the top photo’s $40 and the bag’s $50.

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The mini collection had three color stories: red, white and blue, pastels and black and white. It’s a retro chic collection that evokes both sides of the 60s-dresses with tight bodices and full skirts ala Audrey Hepburn, and Twiggy/gamine like dresses and separates.

jason wu floral

The quality of all the goods is top notch. Bags have feet, dresses have side seam pockets and the fabrics, oh the fabrics are just pettably perfect.

The collection arrives at Target on February 5th. That’s a Sunday. I’ve circled that date on my calendar and plan to be at my local Target at 6 am. Oh, and I’m digging out my old hockey pads (you might want to do the same), because honey, no one’s gonna stop me from snagging the items I really, really, really want!

PJ Gach is Senior Editor: Style + Beauty at BettyConfidential.

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