Grocery shopping is one of those things I hate doing, but feel guilty for hating, because I know I should be grateful to be ABLE to go grocery shopping! So many people in the world don’t have the options I have. It’s like, such a whiney, middle class, first world problem to have: Oh poor me I have to go fill a shopping cart with food, choosing from a true cornucopia of options … WAHHHH! And yet … ugh it’s such a time-suck! One of these domestic Sisyphean tasks, right? That’s why I was SO EXCITED when I got a flyer in the mail that FreshDirect expanded to my town in Northern NJ.
Armed with a $50 off coupon and the knowledge that I’d be reimbursed $100 toward my purchases, I opened up the site. I found it totally easy to navigate, especially since there’s a whole “Organic” category, which is my main concern when choosing veggies and dairy. And speaking of fresh veggies, FreshDirect has a great Star Rated Produce system so you can see how they are rating individual in-stock items on any given day. I found that super helpful, because that was my main concern with using a delivery service — not being able to pick things out in person. But since FreshDirect guarantees satisfaction, they have experts who test and grade all of the produce they buy every day. And I can say that I was 100% happy with everything in my order, from the grass-fed ground beef to the asparagus and blackberries.
I also loved discovering how FreshDirect sources their food, using local farmers and producers whenever possible. I want to be a conscious consumer, but when I’m rushed and tired, it’s not always top of mind. You can check out FreshDirect’s YouTube site to learn more about their really cool food sourcing practices: www.youtube.com/freshdirect
The website is really easy to navigate, with convenient sections like “ready to cook, “bakery,” and “buy big” (their bulk section), as well as all food broken into intuitive categories. Choosing the items to put in my cart took a little bit of time, but I had the option of adding each item to a saved shopping list, so I know that next time it’ll be even easier! And the whole thing took about 20 minutes, which is considerably less time than it takes me the old-fashioned way! You can order online from your computer or your smartphone via their mobile site or app, and there are some great features on the website, like “recommended recipes” that relate to the items your browsing through. Plus, awesomely, FreshDirect has no penalties when altering or changing an order before delivery, so if you need to, say, add milk, or delete something because you realized you’re going out to dinner (yay!), you can change your order! Easy peasy!
I know the big question is … BUT ISN’T IT EXPENSIVE??!! Honestly, I got a week’s worth of groceries for less than I usually spend at Whole Foods, $6.99 delivery service included. I think part of the reason is that I didn’t add as many impulse purchases to my cart; I knew what I needed, I found it on the site, and I ordered it.
And it was SO great to have my groceries delivered right to my back door (per my request), just steps away from my fridge! It probably saved me a solid hour, and everything I put away into my fridge and pantry was of the same quality — or better — that I’d select myself. I’ll definitely be using this service again!
Want to try it out? We have one $100 Visa gift card to give away! To enter, in the comments below tell us: What are your grocery shopping tricks and tips to finding the freshest, quality food?
Visit FreshDirect.com to learn more about their star rated produce and reference their seasonal guide for fruit so that you know what is fresh and in season, the great lengths they go through to source the very best food, and how customizable your order can be from deli slices and dietary needs to how and when you want your delivery!
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This sweepstakes runs from 5/6/13 -5/15/13.