G-Star's New Girl: Gemma Arterton

The new face of G-Star should look very familiar to you!

G-Star’s New Girl: Gemma Arterton

The new face of G-Star should look very familiar to you!

-Valerie Greenberg

Gemma Atherton

With New York City Fashion Week right around the corner, it’s time to introduce the fresh face of one of my favorite lines in particular….G-Star.

G-Star draws some of the hottest names in Hollywood and this year the show will be live at Lincoln Center. Stars such as Benicio del Toro and Natasha Bedingfeld have both been supporters. A-Lister Liv Tyler can be seen on billboards modeling for the line.  Now G-Star would like to introduce British actress Gemma Arterton as the new face for their Spring/Summer 2011 collection.

Arterton is known for her leading roles in Hollywood blockbusters such as Prince of Persia: The Sands of Time and Clash of the Titans, as well as James Bond: Quantum of Solace and St. Trinian’s where she starred alongside recent Golden Globe winner Colin Firth.

Daniel Craig and Gemma Atherton

“I feel like a tough girl in a fancy frock sometimes, and I think G-Star is the same. I like the contradiction between glamour and durability. Sometimes people are shocked when they meet me because of this contradiction,” Gemma said.

The campaign will hit the streets, appear in the pages of magazines and store windows come February. This certainly gives fashionistas something to look forward to. So who will be at the show this year you ask? Well we know we at Betty will be bringing you all the inside info!

Valerie GreenbergValerie Greenberg is an on-air correspondent / media personality who has worked with celebrities all across the board. At the Tony Awards she was the only print journalist to successfully stop Oprah on the red carpet! Most recently she created and hosted her own one hour show called “Fashion Grind,” highlighting celebrity fashion. She has appeared on Fox News’ Strategy Room, Associated Press Television, The Broadway Channel and been included in publications such as Business Week, NY Daily News (Gatecrasher) and Us Weekly. Visit her at valeriegreenberg.com.

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