IO Beauty Skincare Treatment Line Debuts Exclusively on QVC
An anti-aging skin care formula so fab you can literally eat it!
I’m all for a skincare product that makes you feel gorgeous and have that luminous glow inside and out. I mean, I’ve slathered every square inch of my skin with creams, balms, and moisturizers over the past decade. But beauty you can eat? That still keeps me fresh as a daisy? That I can eat (just in case you missed that part the first time)? Keep talkin’!
Making its debut on QVC on February 17th, IO Beauty cares for skin from the inside out to achieve dewy and luminous skin by using a topical and ingestible skincare regime for anti-aging results. Developed by beauty expert Sue Devitt and nutrition pro Tanya Zuckerbrot, IO uses a first-of-its-kind formula created through an extraction process loaded with high-level beauty nutrients or “beautrients” that deliver anti-aging benefits.
You can either apply the formula or digest it to get healthy, hydrated skin with visible results. Let’s take a look at what doing either one with IO can do for you!
The million dollar question: what does skincare taste like and how do you consume it? You can put all of your hippie herb ‘n paste first impressions to bed. IO’s Beauty Booster ($38, shopiobeauty.com) features a blend of Wild Australian Blackberry, Goji Berry, Mangosteen, Acai, and Equis AV for a taste that is never bitter or sticky. Simply place a few drops under your tongue or mixed into water or juice and voila! A few drops a day is all you need for instant skin refreshing!
For a more traditional application approach, you can still combine the Beauty Booster along with the IO Treatment Concentrate ($44, shopiobeauty.com). Gently cleanse skin first, and then mix two pumps of the Treatment with two drops of the Beauty Booster in the palm of your hand. Smooth over face and neck every morning and night using upward and outward motions. This will help to diminish fine lines and wrinkles and bring on healthy skin!
-Heather Taylor is BettyConfidential’s LA correspondent.