Josie Maran and Friends Launch the 'Model Citizen' Campaign

Nourish and tighten your skin with a bottle of Josie Maran's Argan Oil. Part of the proceeds goes to charity!

Josie Maran and Friends Launch the “Model Citizen” Campaign

Nourish and tighten your skin with a bottle of Josie Maran’s Argan Oil. Part of the proceeds goes to charity!

– Diana Denza

model citizen campaign

What do supermodels Josie Maran, Petra Nemcova and Angela Lindvall have in common (besides being gorgeous)? Well, the three have collaborated on a project that will leave you feeling nourished and refreshed.

The activist trio has created a set of three limited edition bottles of 100 percent Pure Argan Oil. This is the oil of Moroccan legend, said to protect the skin from damage, reduce fine lines, and clear complexions.

Each of them designed her own bottle. Best of all, 10 percent of the purchase price of the bottle you choose will support a charity.

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Proceeds from Maran’s bottle will go to Women for Women International, which aids women who have survived war and conflict. Meanwhile, monies from the sale of Nemcova’s bottle will go to Happy Hearts Fund. As founder of this fund, Nemcova has helped victims of natural disasters like Hurricane Katrina and the 2007 earthquake in Peru. Last but not least, you can pick up Lindvall’s design to support Healthy Child Healthy World, a movement that encourages parents to spread awareness about toxic risks that affect children’s wellbeing.

“Living in a sustainable, earth-friendly way that benefits the planet has always been an essential part of beauty for me,” Josie Maran stated in a press release. “Petra and Angela are also so dedicated and passionate about the causes they support, and I wanted to share our enthusiasm with the world. We want to encourage everyone to join us in becoming ‘model citizens,’ and the limited-edition Argan Oils are a great place to start.”

The Model Citizens Campaign will launch in New York City’s Sephora Fifth Avenue on April 3, 2012. You can pick up the three bottles at Sephora stores and Each will be priced at $48. Are you inspired yet?

Diana Denza is a regular contributor to BettyConfidential.

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2 thoughts on “Josie Maran and Friends Launch the 'Model Citizen' Campaign

    1. Interesting article.
      Just a quick note about Argan oil: It is BEST when used pure and un-mixed with other substances. This allows to get the best and quickest results possible.
      In fact, many people still fail to realize that when one considers all the cosmetic products one single organic / All-natural solution replaces, the relatively high price tag of the organic solution suddenly makes more sense.
      Keep up the great work!

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