Katie Holmes Is the First-Ever Celebrity Face of Bobbi Brown Cosmetics!
Bobbi Brown Cosmetics has just named their first-ever celebrity face: Katie Holmes! Looks like the single life is treating her well, no?
Wowzers—ever since she split up with Tom Cruise, everything’s been coming up Katie Holmes. And hey, guess what? Yesterday, Bobbi Brown Cosmetics announced that Katie has partnered up with them to be the brands first-ever celebrity face! How ‘bout them apples?
Bobbi Brown Cosmetics, the number one makeup artist brand founded by woman, is known for their philosophy that makeup shouldn’t cover up who you are—it’s there to make you look and feel like yourself, just with an added kick of confidence. In that respect, Katie is the perfect face for the brand; the quintessential “girl next door,” she never has so much makeup on that you can’t tell who she is anymore. Indeed, Bobbi herself said in a press release that Katie “epitomizes the modern ‘Bobbi woman.’” She continued, “I think of her as the modern day Ali McGraw, who I have always admired. Katie is a classic natural beauty, entrepreneur, and mother. When I met her, I thought she was a natural fit for my brand, and felt an instant connection with her.”
High praise, indeed! Katie had some kind words for both Bobbi and the company, as well: “Bobbi is exceptional and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is makeup that is very accessible and makes you feel pretty. Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Makeup is powerful and I am thrilled to be a part of this brand.” And how!
So: What can we expect when we see this partnership in action? Starting in spring 2013, you’ll see Katie and Bobbi paired up all over the place—in ads, in magazines, the works. Additionally, Bobbi will take on the role of lead makeup artist at the spring/summer 2013 fashion show for Katie’s line, Holmes & Yang.
Holmes & Yang will be giving their first-ever Mercedes-Benz Fashion Week presentation next Wednesday, September 12. Good luck, ladies—we’re sure you’re going to shine!
Lucia Peters is BettyConfidential’s associate editor.