Kmart Fashion's in Vogue!

Their Fall 2010 line is both trendy and affordable.

Kmart Fashion’s in Vogue!

Their Fall 2010 line is both trendy and affordable.

-Brooke Sager


This Fall, Kmart is rolling with the big girls of the fashion world with their newest collection. 

Whether you’re heading back to school or hitting the town, there is something to compliment your lifestyle. The VP of Women’s Apparel Design, Kathy Huynh says, “We want fresh fashion that’s on-trend but it also understandable and affordable. It’s about buying those few new pieces and incorporating them into your wardrobe to give everything else a fresh lift.”


K-Mart captures the season’s trends with pieces like the Attention military crop pea coat ($99.99) the rockin’ Route 66 faux leather bomber ($39.99), skinny denim jeggings ($24.99)  paired with a sequined tank ($14.99). All this and more will be available online and at Kmart stores nationwide in September.


Their ad campaign was shot by renown photographer Alexi Lubomirski, who has also done work for V Magazine and GQ. Look out for these high design ads in Vogue on stands later this month!

Brooke Sager is BettyConfidential’s multi-talented fabulous intern.

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