Kmart Fashion's in Vogue!

Their Fall 2010 line is both trendy and affordable.

Kmart Fashion’s in Vogue!

Their Fall 2010 line is both trendy and affordable.

-Brooke Sager


This Fall, Kmart is rolling with the big girls of the fashion world with their newest collection. 

Whether you’re heading back to school or hitting the town, there is something to compliment your lifestyle. The VP of Women’s Apparel Design, Kathy Huynh says, “We want fresh fashion that’s on-trend but it also understandable and affordable. It’s about buying those few new pieces and incorporating them into your wardrobe to give everything else a fresh lift.”


K-Mart captures the season’s trends with pieces like the Attention military crop pea coat ($99.99) the rockin’ Route 66 faux leather bomber ($39.99), skinny denim jeggings ($24.99)  paired with a sequined tank ($14.99). All this and more will be available online and at Kmart stores nationwide in September.


Their ad campaign was shot by renown photographer Alexi Lubomirski, who has also done work for V Magazine and GQ. Look out for these high design ads in Vogue on stands later this month!

Brooke Sager is BettyConfidential’s multi-talented fabulous intern.

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0 thoughts on “Kmart Fashion's in Vogue!

  1. Fashionista says:

    Wow, this stuff is actually really cute! Who would’ve thought?

  2. LUV2SHOP81 says:


  3. perrytheman says:

    This looks great coming from K-mart

  4. heykiki says:

    Kudos, K-mart! Thanks for looking out for the budget-conscious consumer. I look forward to shopping for new fall looks.

  5. Aisling says:

    It’s been a long time since I looked for clothes at K-Mart. These are very cute and great prices!

  6. lostnwv says:

    My daughter has been wanting one of those bomber jackets. I think we’ll be going to Kmart today. Thanks BettyConfidential for the tip!!

  7. klp1965 says:

    i love shopping at kmart and these outfits look so stylish..i always find such great buys and clearances at kmart :)

  8. saldav83 says:

    Most of my clothes are from K-Mart. I always thought they had cute things and now other people will know you don’t have to spen a fortune to look good.

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