Inner Beauty? It's Not Just About Being Nice… Meet IO Beauty

What you eat and drink is as important as what you slather on your skin. IO Beauty's starting a skin care revolution.

Inner Beauty? It’s Not Just About Being Nice… Meet IO Beauty

What you eat and drink is as important as what you slather on your skin. IO Beauty’s starting a skin care revolution.

-Harvey Helms

io beauty group

When I was a little gay boy learning how to be fabulous, like most of you, I learned most of what I know from my mother. I remember being mesmerized as she enacted her morning beauty rituals, taking mental notes that would help me when I got older. “Never put powder around your eyes Harvey! Makes you look ten years older! Mascara applied upper lashes only always gives you a more natural day time look. And…..Always take your vitamins so you can be pretty inside and out!”

My mother has left this planet, but her words of wisdom ring in my ears to this day. Of course the vitamin she doled out to me once a day was of the Fred Flintstone chewable variety. All chic 7-year-old boys were taking them, so of course so I didn’t give her any pre-adolescent gay sass. It somehow made me feel like I was healthier, better somehow!

With that said, I’ve come across an interesting brand that does both! Their one of kind Apply/Digest Technology advances the beauty world several steps ahead toward total integrated beauty. Ladies! Please meet IO Beauty. It’s designed by leading beauty expert Sue Devitt and best selling author and nutrition expert Tanya Zuckerbrot .They believe that beautiful healthy skin is achieved through harnessing the power of a synchronized topical and ingestive system that deliver potent anti-aging results inside and out! Love it!

io beauty booster and treatment concentrate

It’s so easy too! Here’s how it works! Mix a few drops of the Beauty Booster with the Treatment Concentrate ($49 for the two-piece kit, iobeauty.com) and apply to face and throat in an upward motion. Then add a few drops of the beauty Booster to a glass of water and digest and VOILA! It’s beauty inside and out. There is also moisture and eye concentrate products available for more moisture and hydration! These products are literally Yummy!

harvey helmsHarvey Helms is a beauty culturist and writer, drawing on 30 years of experience in cosmetics,fashion and design. Harvey has held positions ranging from Global Director of Beauty for Revlon Cosmetics to Executive Director of Special Events for Donna Karan Beauty. Harvey currently lives and works in Silicon Valley, where he just finished writing his first book in a trilogy of three: an engaging tell-all on the fashion industry. Follow Harvey on Twitter.com/HarveyHelms.

Read all of Harvey’s columns here.


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