Nostalgia Alert! Herbal Essences Classics Are Making a Comeback

Clairol's Herbal Essences brand is going retro!

Nostalgia Alert! Herbal Essences Classics Are Making a Comeback

Clairol’s Herbal Essences brand is going retro!

-Lucia Peters

Herbal Essences classic

Sure, Herbal Essences may have gotten all wild in recent years with shampoos, conditioners, and styling products designed to do everything from straightening unruly locks to giving them an artfully tousled look; but who could forget the brand’s classic lineup from the ‘90s? You know, the one they advertised with this oh-so-memorable ad?

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Well, if you’ve been missing the good old days, we’ve got news for you: They’re making a comeback!

According to WWD, Herbal Essences is re-launching two of their classics: The Smooth Collection and the Shine Collection. Walter Geiger, an exec for Herbal’s parent company, Clairol, noted that the brand “moved away from classics” in the 2000’s in order to reenergize the brand: “We needed to reset our target ‘who,’ and focused on Millennials,” Geiger said.

Now, though, they’re making the nostalgia factor work for them. Both the Smooth Collection and the Shine Collection will be coming back as sulfate-free conditioners and silicone-free shampoos. The first official ad for the re-launched products will run during the Grammy Awards telecast on February 10 (CBS, 8pm).

Tell us: Will you be picking up some good old-fashioned Herbal Essences goodness?

Lucia Peters is BettyConfidential’s associate editor.

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