Sneak Peek: The Deets on Brad Pitt's Sexy Chanel No. 5 Campaign!

Brad Pitt's Chanel No. 5 campaign debuts next week. Get a sneak peek here!

Sneak Peek: The Deets on Brad Pitt’s Sexy Chanel No. 5 Campaign!

Brad Pitt’s Chanel No. 5 campaign debuts next week. Get a sneak peek here!

-Lucia Peters

Brad Pitt Joe Wright Chanel No. 5

Back in May, Brad Pitt was announced as the first male face of iconic women’s fragrance Chanel No. 5—and guess what? The debut of his campaign is only a week away! Want a sneak peek? Here you go!

WWD got a chance to catch up with the bigwigs at Chanel to see if they could get them to spill the beans about Brad’s campaign. Said Andrea d’Avack, president of Chanel Fragrance & Beauty, “To keep a legend fresh, you always have to change its point of view. It is the first time we’ve had a man speaking about a women’s fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume.”

Chanel is keeping pretty tight-lipped about the details, but d’Avack did note that the commercial, which was shot by Pride and Prejudice and Anna Karenina director Joe Wright, “features Pitt speaking in a way that the viewer assumes he’s speaking to a woman—and then it’s revealed that the addressee is actually the scent.” Sexy? Ridiculous? Both? We’ll soon find out!

Read First Look: Scarlett Johansson + Jessica Biel in ‘Hitchcock’

Brad joins such illustrious women as Nicole Kidman and Audrey Tatou as the face of the fragrance. The commercial is due for a global launch on October 15—that’s next Monday—and the accompanying print ad will begin appearing in magazines in November. Chanel also has a bunch of social media outreach planned, so prepare yourself to be assaulted by Brad’s gorgeous mug all over the Internet as well (hey, worse things could happen!).

Tell us: Could Brad Pitt convince you to wear Chanel No. 5? (We’re pretty sure he could convince anyone to do just about anything, but maybe that’s just us!

Lucia Peters is BettyConfidential’s associate editor.

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