Target, What Happened to Missoni?

One woman's desire for all things zig-zag Missoni for Target has been delayed!

Target, What Happened to Missoni?

One woman’s desire for all things zig-zag Missoni for Target has been delayed!

-Diana Denza

target missoni

If you head over to the Target website, you’ll find a few Missoni cosmetics cases and maybe even a sweater or tee in your size, if you’re lucky. Or if you’re willing to splurge, the more expensive items like $599 patio furniture are still up for grabs.

Those are slim pickings considering this was a whopping 400-piece collection. Long gone are the pillows, throws, shoes, plates, and framed pictures bearing the brand’s iconic zigzags.

To those of you who were booted off the Target site or slept through your alarm that long-awaited September morning, there’s always eBay, which now boasts tens of thousands of the items (at exorbitant prices, might I add).

And if you hit refresh on your browser until your fingers were sore, somehow managing to score a cart full of goodies…there’s always eBay.

Because even if you were sent an order confirmation promising your items would ship within 2-3 business days, you’re still at risk of receiving your order up to a month late or not receiving it at all.

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On Friday morning, I noticed yet another e-mail from Target (I have been bombarded by two already) stating that more items from my order were being delayed. The pillows for my new apartment’s living room will arrive about a month after my move –sometime in mid-October. And now, my sweater box, rain boots, scarf, and media holder won’t be arriving on time, either.

Here’s a portion of the e-mail I was sent, two days before my shipment was supposed to be waiting on my doorstep:

“We just found out about an unexpected delay that affects your order (Order #xxxxxxxxxx) placed on 09/13/2011. We’re sorry, but we may not be able to deliver your item(s) by the estimated delivery date you received with your original order. New estimated delivery date(s) are included below.”

The new date? Sometime in early October. Maybe that doesn’t sound so bad, but when it happens to five out of the six items you order, it gets listed as pretty annoying in my book. I understand that glitches can happen–especially with such a popular sale –but this wasn’t exactly a spur of the moment event.

Target had been planning this for months. Most of us practically drooled over the promotional commercials, look books leaked onto the blogosphere, and countless magazine ads.

So, why was a huge company with tons of resources so ill-equipped at preparing its website for a large influx of traffic? And why is almost my entire order delayed?

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Even worse, Racked.com reported that some customers might not even receive their orders at all! Apparently, quite a few customers were hit with e-mails from Target telling them that if their orders are unable to ship by the new estimated delivery date, they’ll have to log on to the site and request that the company “keep trying” or risk cancelation.

If that isn’t inconvenient enough, the site is still glitching –blocking some from even accessing their orders.

In Target’s paragraph-long statement, the company explained:

“This [unprecedented] demand impacted our Target.com site and affected the shipment and delivery of select guest orders. Providing an exceptional guest experience is incredibly important to Target, and we have a team dedicated to addressing those guests who have been affected.”

Missoni for Target was hyped to the extreme this summer and was one of fall’s most highly anticipated high-low collaborations –it’s hard to see how a retail giant could allow its site to empty shopping carts, prevent access to orders, and display error messages for a day straight! And this is simply speculation, but I’m thinking the guest relations team is already overworked with all the ‘sorry, we screwed up’ e-mails being sent out to even begin to address a flood of customer concerns.

I was so looking forward to actually getting the items I had been coveting for months, but now the entire experience seems like more trouble than it’s worth. You can’t really retain your Missoni bragging rights when you have to practically beg the company you ordered from to send your stuff.

Oh and Target, continuing to run television ads of happy women in zigzag heaven isn’t helping.

Diana Denza is a regular contributor to BettyConfidential.


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0 thoughts on “Target, What Happened to Missoni?

  1. akseymour says:

    It’s so frustrating that Target wasn’t prepared for this. They pumped their Missoni collaboration more than any other previous collection. I just received part of my order yesterday, and finally got a shipment confirmation for the final item, after two messages from Target telling me my order was delayed.

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