The Manly Metal Goes Romantic
Titanium Wedding Bands
By: Kelly Keenan Trumpbour
The price of gold and platinum has risen over 30% in the last year, making most grooms scratch their heads for a good reason to shell out $2,000 or more for a shiny little band. With cash that could have paid for a down payment on a new car or house, most husbands-to-be are already tapped out from the purchase of the most sparkly of sparklies, the diamond ring.
The jewelry industry has typically attached romantic notions to the periodic table of elements. Platinum is the strongest metal on Earth. Are you really willing to suggest to your doe-eyed fiancé that your eternal love is less eternal than a mineral? Gold has been treasured for centuries. Men died for it. Oceans were crossed for it. So do you really want to be a cheapskate and insinuate your love is likely to hop on the cross-town bus for her, but that’s it?
Noting that men were more likely to roll their eyes at these sentiments once prices rose from ridiculous to fundamentally absurd, the jewelry industry found a way to market to them. A growing trend in wedding rings is titanium. This is a metal that a guy can sink his teeth into. First, titanium is a fraction of the cost of gold or platinum. Better yet, it is the stuff that jets, missiles, and space shuttles are made of. Finally a chance for metaphors that the men can enjoy. To be in your arms, my love would travel at Mach 5. If something stood between you and me, I would blast it to smithereens. I wouldn’t just search the world for you, I would comb space for your love. Cheesy? Yes. Practical? Definitely.