Would You Buy a Dress Designed by Rihanna? River Island Wants You to Say, “Yes!”
The UK retailer’s collab with Riri will debut this coming spring.
First, Rihanna came out with a line of umbrellas – and now the singer has become a fashion designer. British firm River Island has just announced that she’ll be designing an exclusive collection for them.
“We are thrilled to be collaborating with Rihanna and to be the first fashion brand to work with her in this way. Rihanna is a style icon, from street to chic she enjoys her fashion. As soon as we started to work together we knew this was a perfect fit. Rihanna will be designing the collection and we will be sharing our fashion experience with her to develop a range her fans will love,” stated Ben Lewis, River Island Chief Executive, in a press release.
Of course Riri’s ecstatic,in the same press release she said, “I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special.”
RIri’s joining a long list of celebrity designers. Some are good andlike Justin Timberlake and Jessica Simpson, their lines make mone. Some like Paris Hilton and Misha Barton aren’t. Hmm and what does she mean by “special?” If left alone to design, one wonders what the collection could look like. Judging by what she’s worn lately, the collection which includes dresses, could be fantastic or a horror show. We’re quite sure that there will be “guiding hands” somewhere making sure that Riri’s clothing doesn’t look like it came out of her video “S &M”
The collection will debut next spring and will be available in the UK. You could buy it online at River Island or hunt eBay for the items if you’re dying for a “Rihanna Exclusive.”
PJ Gach is Senior Editor: Style + Beauty at BettyConfidential.